When is Prime Day in 2020? Amazon Prime Day Dates

When is Prime Day 2020? July Dates and how long the shopping event will be, learn all about it on Deals Advisor.

The Prime Day, Amazon’s massive annual summer shopping event, is returning on July 15/16. While the rumors about postponing the Amazon Prime Day are circulating on social media, we are hopeful the event will go on despite many concerns. The Prime Day brought massive sales with Prime members buying more than 175 million items during the Prime Day event during 2-days sale last year alone. As usual, we will be seeing great deals for electronics, fashion, furniture, and appliances (more on that below).

When is Prime Day 2020?

When is Amazon Prime Day 2020?

It is important to note that the Prime Day event is only for Amazon Prime members. You will need to be a Prime Member (you can sign up for a 30-day free trial here), which also comes with fast free shipping, streaming music and video, and more. Learn about Amazon Prime Day 2020 Deals & Sale and other offers with the most extensive coverage here on Deals Advisor.

When is Prime Day?

Since the very first Prime Day in 2015, the event has always been held in mid-July every year. Since the Amazon Prime Day is no longer a single day event, this year event is most likely to be a 48-hours sale on Wednesday July 15 & Thursday July 16. The sale usually takes off at 12am PT until 11:59pm the next day. It is also interesting to know that deals pegged to Prime Day will actually begin before the Prime Day, so at this point, July 1 is when you can expect to watch for Prime Day perks around Amazon.

How does Prime Day work?

Since the Prime Day is held in mid-July, Amazon begins “early deals” for Prime members to build anticipation leading up to the main event. You can see some good discounts on Amazon’s own offerings including Echo / Alexa devices, AmazonBasics products or Amazon Music Unlimited and Kindle Unlimited. For the main event, thousands of deals go live in batches, including “Prime Early Access Deals” and “Lightning deals” that are available in limited quantities for a limited time.

Amazon publishes lightning deals a few hours before they go live on Prime Day. The Amazon App has a “Watch” tool that will let you subscribe to push notifications when the lightning deals go live. If you see a lightning deal you want, you can set a reminder in the Amazon app to let you know when that deal is ready to shop.

How do I keep up?

Instead of wading through millions of items to find the best deal, you can check out the Deals Advisor’s Prime Day 2020 page for the list of best and greatest deals this year. The page lists only the top 10 hand-picked deals under some of the popular categories by our expert team. You can also keep updated with our daily newsletter, on Facebook, Pinterest and Instagram on all things Prime Day 2020.

Possible Delay / Postponement of Prime Day due to COVID-19:

Update - 2020.06.02The Amazon’s annual Prime Day, which is usually held in July, is possibly being moved to August due to the current COVID-19 pandemic. Amazon has struggled to keep up with the spike in sale recently as millions have switched to online shopping at Amazon and other retailers. Having enough stock and delivery of millions of items have been greatly affected in current situation. The 48-hour sale last year was Amazon’s biggest shopping event ever, larger even than Black Friday and Cyber Monday combined according to Amazon, with Prime members buying more than 175 million items during the Prime Day event.
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